I found the brief I had chosen to do for my negotiated project interesting; trying to come up with a simple style that would show a handmade feel while also being showing the clients work as stand out pieces.
For the logo, I started off with research, looking at companies and independent artists who deal in textiles. A lot of the logos weren’t, in my opinion, very creative, but some did get across the point of being a textile company. As the client wanted a simplistic, type-based logo, I looked at mainly type-based research. I then come up with some initial ideas, which I showed the client and then developed the idea that the client preferred. This was shown to the client at every step of development. I am pleased with the final logo outcome as I feel it shows the work will be handmade while also looking professional and staying simple.
The stationary set was created after looking over some creative business card designs and then coming up with some initial ideas that would include the logo and clients details. I then showed the client my ideas and she chose out a pattern to put on the reverse of the business card. To get from this to a full stationary set, I looked at aspects of the design that would have to be put onto a compliment slip and letterhead, which would show consistency with the business cards. I feel the final outcome worked well, with the business card working to a high standard of being simple yet creative. The compliment slip and letterheads show consistency across the whole stationary set, which gives a professional finish for the client.
I looked at creative companies for website inspiration and decided that simple sites, with white space would be best to show off the clients work to its full potential. With the pink pattern going across the top of the pages, it allows there to be consistency between the stationary set and the website. I am pleased with the outcome of the website as it allows the clients work to stand out and doesn’t take away from how the work is produced.
Working with a client has been a learning curve for me. Having to stay in contact and allow the client to see what is going on at certain stages of the project have been a new experience. I enjoyed working with a client as it has gave me valuable experience and has allowed to me create pieces of work which will be used to promote and give a professional view of an artist. I have learned that when working with a client, I sometimes have to sacrifice my views on the designs for what the clients want.
I haven’t had to deal with many problems throughout this project, just small problems with the college facilities, such as lack of wireless internet, and broken printers. These problems haven’t really affected the final outcomes of my work, and no other problems have occurred.
Overall, I believe that I have come up with a solution to this project that works to a high, professional standard and that fitted all the clients needs. I feel that the work meets all guidelines put that were in my proposal and overall I have had a successful project.
