This was a teamwork-based task. After pairing up with a Jonny Hindson, we had to design a successful solution to package a high quality bar of chocolate, aimed at a target audience of 20+. We first drew up a mind map to come up with some brand characteristics, which we then used to come up with a brand name. After this we drew up some initial ideas of what we believed could make this packaging a success and we discussed which parts to collaborate to be a success. We then decided to work to our strengths; each doing an element for the design, which we believed we were better at, though we constantly spoke of how each other’s work could be improved and what we liked. We then took these final elements and used In Design to create a successful layout.
I feel that overall I was able to work as part of a team and come up with a successful solution to this task. If I were to go back over this project I would only make small changes to the final outcome, for example, I would integrate the slogan into the illustration of the character.
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